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FRANTIC FREEZE

FRANTIC FREEZE
—Fall 2022

— SCHEME

— TYPEFACES

Avenir

Rounded Manipulated

Avenir

Regular

— MAIN IDENTITY

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Brand Identity for Quirky Ice Cream Shop, Frantic Freeze.

— MORE INFO

Frantic Freeze is a late-hours frozen sweets shop specifically for college students, established at the University of Arizona. A hummingbird was chosen for the company logo because they are busy with fast wing beats, migrate to Arizona, and have unusual sleeping patterns, like college students attending the University of Arizona. Additionally, the handcrafted and 100% natural ice cream is inspired by the diet of a hummingbird like strawberry agave and best-seller, honeysuckle.

 

The perfect pick-me-up for those late-night academic feats.

— COLLATERAL

3 Icecream Pints

Loyalty Cards

Website Header and Interface

— MEDIA

Adobe Illustrator

Adobe Photoshop

— LOOK BOOK

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