MAD MARKS

MAD MARKS
—Fall 2022

— SCHEME

— TYPEFACES

Hand-drawn Type

Logo

Agatho

Light, Narrow, Regular, Medium, Bold, Light Caps, Regular Caps, and Bold Caps

— MAIN IDENTITY

Restaurant Brand Design based off a historical era, Mad Marks.

— MORE INFO

Mad Marks is an abstract kitchen, based on Abstract Expressionism and Franz Kline. I designed a crafted and eclectic dining experience through outdoor/indoor signage, to-go items, coasters, sketchbook, and Mad Club loyalty cards. Additionally, I designed advertisements, an interface, and menus.

Deconstructing what we know into what we feel.

— COLLATERAL

Brand logo and identity

Outdoor Sign

Order Here Sign

Restroom Signs

Cups

Napkins

Bakery Bags

To-Go Box

To-Go Bag

Coasters