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NESTLE
MAGAZINE

 

SLIM COCOA
—Spring 2022

— SCHEME

— TYPEFACES

Abril Fatface Regular

Regular

Avenir Next Condensed

Regular, Light Italic, Italic

— MAIN IDENTITY

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Nestle Advertisements catered to various magazines, Slim Cocoa Ad Series.

— MORE INFO

The client had a variety of objectives to fulfill with this project.

1- The first was to brainstorm 15 ad scenarios and narrow them down to 4 ad scenarios.

2- Each ad scenario had to be featured in a different magazine with different specifications in terms of color output: full color, mostly negative space full color, 2 PMS, and black and white.

2- We chose our favorite ad and created a series of 3 based on that color output.

 

Ad Headlines for Nestle, Slim Cocoa:

Sleigh the holiday chocolate cravings.

Slide into the holiday season.

Shred with the best holiday treat.

— DIMENSIONS

7  8.5 x 11 in Magazine Ads

— MEDIA

Adobe InDesign

Adobe Photoshop

— LOOK BOOK

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