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YETI

YETI
—Fall 2022

— SCHEME

— TYPEFACES

Helvetica Neu Condensed

Condensed Bold and Condensed Black

Helvetica Neu

Light, Light Oblique, Regular, Oblique, Bold, and Bold Oblique

A Holiday Catalog for the company, YETI, Keep It Cool This Holiday Season.

— MORE INFO

Keep It Cool This Holiday Season is a holiday catalog inspired by the

brand Yeti. In the interest of the client, I kept the look similar to Yeti brand guidelines with sans serif typefaces, cool colors, and adventure inspired imagery. A character, known as Yeti Dude, was illustrated as a supplementary asset and bring fun to the magazine's layout.

Get off the beaten path.

— COLLATERAL

24 pages  8.5 in. x 11 in.

Yeti Magazine

3 Instagram Ads

Gift Cards

Parcel

— MEDIA

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

— LOOK BOOK

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