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YETI
YETI
—Fall 2022
— SCHEME
— TYPEFACES
Helvetica Neu Condensed
Condensed Bold and Condensed Black
Helvetica Neu
Light, Light Oblique, Regular, Oblique, Bold, and Bold Oblique
A Holiday Catalog for the company, YETI, Keep It Cool This Holiday Season.
— MORE INFO
Keep It Cool This Holiday Season is a holiday catalog inspired by the
brand Yeti. In the interest of the client, I kept the look similar to Yeti brand guidelines with sans serif typefaces, cool colors, and adventure inspired imagery. A character, known as Yeti Dude, was illustrated as a supplementary asset and bring fun to the magazine's layout.
Get off the beaten path.
— COLLATERAL
24 pages 8.5 in. x 11 in.
Yeti Magazine
3 Instagram Ads
Gift Cards
Parcel
— MEDIA
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
— LOOK BOOK
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