| Ana Cannon Design
Logofolio
Coming soon
Coming soon
— LEGACY
— REBRAND
— CHALLENGE
The legacy logo carries a distinctly 90s aesthetic— bold outlines, clunky typefaces and limited color flexibility. It no longer reflected Comcast's evolved identity as a modern, tech-forward company.
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Align with Comcast's current brand language
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Create something versatile and bold across digital and print media
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Leadership changed the associated conference to CDLT instead of CD500
— BUSINESS SOLUTION
The redesigned logo introduces a sleek, clean design with a gradient-filled reflection and implied overlapping type. It is designed to function seamlessly across platforms—from event print signage to large LED screens.
Leadership responded positively to its modern look and brand coherence - all while capturing the spirit of transformation. The new logo was established as a key visual touchpoint for the event's future.
2025 GDUSA In-House Design Award Winner!
— CHALLENGE
Create a logo identity for an external facing Comcast program called, "Champions of Change" that recognizes individuals and organizations making meaningful contributions to their communities—especially through media, journalism, and storytelling. The campaign uplifts voices that are often underrepresented and celebrates those who drive change through courage and authenticity.
— BUSINESS SOLUTION
Aligned the logo with Comcast’s brand standards while ensuring flexibility for regional customization, including markets like Miami and Dothan. Emphasized the words Champions and Change in bold to visually reinforce the campaign’s focus on bold, transformative action—while minimizing “of” to maintain clarity and impact. Developed design system for collateral usage (invites, signage, etc).
2025 Central Division Commtech Jeopardy Games Theme Design
— CHALLENGE
Establish a new and more competitive look and feel for the 2025 Central Division Commtech Jeopardy Games.
CommTech Jeopardy is Comcast’s annual knowledge competition for its technical workforce—including field technicians and customer support teams—designed to deepen Xfinity/Comcast expertise, strengthen skills, and boost morale. Top performers advance through successive rounds, with the 2025 edition continuing the tradition.
— BUSINESS SOLUTION
Designed a sport‑style theme using various layered elements and textures. The design wasn’t just for show—every element had a specific role in reinforcing the competitive, sports‑like atmosphere. I built it intentionally so both I and the other animators could use it effectively.
Collateral:
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Holding Animation
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Holding Animation Transition
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Sponsor Animations
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Starting Lineup Team Graphic Design
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Event Schedule Template Design
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PowerPoint Deck Template Design
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Event Badges Design
— CREDITS
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Holding Animation - Ana Cannon/Aaron Nowakowski
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Holding Animation Transition - Ana Cannon/Aaron Nowakowski
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Sponsor Animations - Ana Cannon
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Individual Team Logo Animations - Justin Thompson, Keith Kilcoyne, John Jackowiak
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Event Display Reel - Keith Kilcoyne
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Event Agenda Display Animation - Ana Cannon
— CHALLENGE
The Power Down Initiative is an internal employee campaign at Comcast, aimed at residential and commercial field technicians, encouraging them to reduce vehicle idle time. The challenge was to develop a more visually engaging email template and establish an official brand identity for the initiative.
— BUSINESS SOLUTION
The PowerDown logo blends symbolism with functionality. Using Comcast’s typeface at the time, BrownStd, the lettering was subtly rounded, and the “o” in PowerDown was transformed into a power-on symbol combined with a leaf to represent sustainability. To reinforce the brand, we illustrated technicians and tech vans that could be featured within the body of the email.
What started as a basic table with standard headers and footers has transformed into a vibrant, modern email experience (far left image). We reimagined the design with a fresh visual identity—introducing custom headers and footers, and sprinkling in playful illustrated elements to humanize every message.
2025 GDUSA In-House Design Award Winner!
— CHALLENGE
A key segment of the Comcast ecosystem is our Managed WiFi services within the university space. While the collateral initially consisted of various presentation decks, our stakeholders requested a leave-behind item for university officials following proposal meetings.
— BUSINESS SOLUTION
In response, I consolidated the content into a single brochure that features up-to-date branding from Xfinity, Comcast Business, and Comcast.
One standout design element is an image that spans both the front and back covers, drawing attention to the Xfinity on Campus tab on the front. Additional highlights include the opening spread, which uses subtle tabs to organize key information, and a map of the U.S. showcasing our expansive, fiber-rich network.